The first music video I am going to analyse is 'You Need Me, I Don't Need You' by Ed Sheeran. Ed Sheeran is a singer/songwriter, and this song is under the genre of alternative, with an element of rap. Typically, in this genre of song, the music video conveys emotions of the character seen, through their facial expressions and body language. However, differently in this video, emotions are represented through sign language. The simplicity of this video allows the audience to clearly listen to the lyrics of the song.
The opening shot introduces the character who is seen throughout the music video, who is signing the lyrics to the song. The plain background and use of black/white is a convention typically used in alternative video, but also allows the audience to connect to the lyrics of the song, due to the simplicity.
This is a medium shot of the character who starts signing the lyrics as Ed Sheeran begins to sing. The lighting is kept really simple in order to focus on the lyrics, but lightens and darkens with the tempo of the song.
This is a closeup shot of the singer, Ed Sheeran, playing the guitar. The shot is focused on his guitar, which gives suspense to who this person is, when it is only revealed at the end of the video. Again, it is very simple, so the audience is able to focus on the lyrics.
As the music increases in tempo and beat, the shots vary from extreme closeups of his hands emphasising the signing, a medium shot of his face/hands and side on shots which emphasise the signing more. The lighting also changes as the songs changes tempo to the give the video more depth.
The background lightens as the tempo increases. This adds variety to the shots as the lighting is constantly changing, keeping the audience watching. The fast pace shots, which vary from long to medium to closeup shots, also captivating the audience.
Dancers and props are introduced to add variety to the video. The use of each prop links to the narrative and meaning of the lyrics. As a result of the strong black lighting, shadows are created on the floor, further creating an interesting ambiance to the video.
The final shot is of Ed Sheeran, the singer and songwriter. Leading up to this shot, the lighting changes dramatically as the song comes to an end.
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