Monday 19 September 2011

Research 4 - Hip-Hop/Rap

Bad Meets Evil ft. Bruno Mars - Lighters


This is 'Lighters' by Bad Meets Evil ft. Bruno Mars. This music video shows two different genre mixing as Bad Meets Evil is Rap/HipHop, so the conventions of this genre are that the rapper will be dresses in black, and wearing loose-fitted pants and big jewellery. Also, shots would be used to clearly show emotions, such as the use of closeups to show facial expressions. Whereas, Bruno Mars is Acoustic/R&B, so the conventions for this is different. For this genre, you would typically see more toned down effects, such as the singer by himself/herself or with just an instrument, natural imagery and run down location.



This opening shot is of Bruno Mars, who is an acoustic/R&B artist. His part only features a piano playing as he sings, which can be seen. This fits into the convention. The location seen is a run down apartment, seen from the blank walls. I like how the piano is very old looking as it makes it look very rustic.



This shot introduces the second singer/rapper - Eminem. It shows a messy flat, suggesting that his character is struggling in life. The colours are very dull, which could reflect the mood his is feeling.


The singer is then seen in a tunnel, where the only light is a red spotlight, which could represent anger.  This shot is a closeup shot, so focuses on his facial expressions. There are also a wide variety of shots (long/medium/closeup) which are quite fast paced to attract the attention of the audience.



This is the third singer/rapper, Bad Meets Evil. He also seems to be in a bad situation and finds a trap door to the tunnel, like Eminem. It is quite dark, but the light shines in the prison cell as if through a small window.



Similar shots in the tunnel are also used for this singer as well. I like how the colour red is very prominent and reflects on the camera lense. A typical rap convention is seen through the use of props in this shot, as sunglasses are usually seen on a rapper.



This shot shows Eminem once he comes out another trap door. There is a sense of freedom that he has been waiting for as he walks fast, matching the beat of the song. I like how the imagery is much more natural, as well as the sun reflections on the camera.


This is my favourite shot of the video. Firstly, I like how you can only see the silhouettes of the people, leaving your attention on the flying chinese lanterns. I also like how the sky goes from dark to light, giving it a cool effect showing clearly the people that are watching - the lanterns. In addition, I like how the lanterns are used as it links to the song title and narrative.




This shot shows Bruno Mars in a different location. I like how the lanterns are seen here, as it links the three singers together, even though they aren't ever seen in the same shot.



This shot is very picturesque. The lanterns really stand out against the dark night sky. A shallow depth of field is being used to focus the lanterns seen closest to us so they really stand out.

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