This music video is 'Rolling in the Deep' by Adele. The conventions seen in this genre of music video is that the artist will be seen performing the video throughout the video. The location, props and costume also reflects the mood of the video. There are also a lot of differing shots of the singer, to show the emotion in their facial expressions.
This is the opening shot, where Adele is seen. The background is very simple, dull and run down. The light which shines on Adele face shows her facial expression, showing she is deep in thought and upset by something.
This is a closeup shot of Adele's face, which shows more clearly her facial expressions, therefore showing the audience how she is feeling. The blank background behind the artist allows the audience to fully focus on her facial expressions and the lyrics she is singing.
This is a long shot of the a room filled with glasses, which have water in them. This is very clever as the shot seen before is a man playing the drums. Therefore the reason there is movement of water in each glass, is due to the increase in the beat.
This is a very effective shot as adds variety to the video, but also captures the audiences attention as the fireworks go as there is a climax in the music.
This shows the scene seen before but in flames and burning. The use of an extreme closeup clearly focuses on this aspect. The orange flames have been one of few colours seen and video, which also really stands out compared to the white and black seen in this shot.
This shot shows lots of smashed plate and cups. They are seen to be thrown at a wall then they slowly fall onto the pile. This could represent anger as Adele is clearly singing about how her partner was playing with her emotions, "played me to the beat".
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